With the help of an excellent company blog that addresses visitors' concerns and offers them relevant information, you can draw in new customers and increase the traffic to your website. It's packed with valuable content that your audience will find useful, which will help you expand your business. According to HubSpot, 10% of marketers who utilize blogging report that it generates the highest return on investment.
Although regularly developing content is essential to ensuring that you educate your audience, having content alone is not enough. Fast-paced modern life means that people's attention spans are growing shorter, and they are losing the ability to focus.
Keep things easy for your readers to get the most out of your content. One way to achieve this is by designing your blog in a way that makes reading more engaging and emphasizes the most crucial information.
In this article, we'll provide you with ten design tips to make your content stand out, bring in potential customers, spark interaction, maximize conversions, and leave a lasting impact. Let's dive right in.
1. Break Up Massive Blocks of Text
Nothing is more intimidating than opening a blog and being met by a wall of text. Aside from taking a long time to read, the user will have a tough time finding the information they need.
Many of your blog visitors are looking for resources that will help them decide which product or service best suits their needs. Because they don't want to spend their energy sifting through paragraph after paragraph of material searching for the one nugget of info they need, it is your responsibility to make their lives as simple as possible.
The best way to achieve this is by chunking your text content. Text should be broken up into smaller, more manageable pieces, making it easier to read and highlighting the most important details. When reading online, most people prefer to skim rather than dive right in, and chunking makes this much easier. It will be a matter of time until your website visitors become clients when your massive blocks of text are properly broken up.
2. Use Different Fonts to Draw Attention to Your Content
To make your content more appealing, use a variety of typefaces, but not too many. Blogs require more than one typeface to create hierarchy, keep readers engaged with large amounts of content, and subtly communicate more of the brand's identity and approach.
However, matters can become more complicated when you include this additional level of detail. You're not just combining typefaces with each other; you're also incorporating them into your website's design. Here are a few dos and don'ts in using multiple fonts in your blog:
- Do not use more than three fonts: Using more than three different typefaces on a blog makes it appear disorganized and sloppy.
- Do build a text hierarchy: When scanning a piece of content, it's important to be able to tell where things belong in relation to one another. For this reason, it's always a good idea to pick a font family with a wide range of weights that creates a hierarchy.
- Do not use difficult-to-read fonts: If your readers need to spend more time trying to figure out what you've written, you've done them a disservice.
3. Use Text Stylings to Emphasize What You're Saying
Making a word or phrase more prominent can help you communicate your ideas more clearly. It's not too difficult to put an emphasis on a certain word when you're writing. You can use text stylings such as the following:
- Italics: Italics are the most effective way of highlighting text in professional writing. Most academic and business writing falls into this category. You can also use italics to draw attention to specific sections of a quote.
- Bold: Even though official documents typically only feature bold fonts for headings and subheadings, online content and informal writing sometimes use this formatting technique for emphasis. The visual impact of this technique on emphasis is tremendous. Even if a reader only skims the document, the bolded words will stand out.
4. Use White Space
Visitors will have difficulty reading an overly cluttered blog. On the other hand, excessive white space can make it more difficult for readers to follow along. Using white space properly in your writing will make it easier for readers to skim and scan over your content quickly.
The white space between text is critical since it aids in the separation of the page's content from the background. Legibility and readability are two important factors to consider while developing your blog design. Wichita State University performed a study that found that adding white space actually increases reading comprehension, although at the cost of a slower reading speed.
If you're trying to make the most of your writing, pay attention to the space between paragraphs and lines. When used correctly, line spacing can greatly enhance the readability of your text. In general, the more space between lines, the better the reading experience for the user will be. However, too much can detract from a design's cohesiveness and make it feel disjointed. It's all about striking the right balance.
5. Use Colors to Attract the Readers' Attention to Key Elements
Make your most important content stand out by highlighting it with contrasting colors. This is referred to as salience, a feature that distinguishes something from its surroundings. Salient objects instantly catch our attention, much like a flashing light in a dark room.
Controlling the salience of your blog's content can help your readers focus on the most important aspects of what you have to say. Color, for example, can be used to generate the contrast that the human brain is programmed to notice.
6. Change the Format of the Text
Most readers skim articles before going through the whole thing. To gain a general idea of what the piece was about, they read the title. For more info, they scan the headings, subheadings, and bullets. Then, if they'd like to know the details, they can read through the rest of the post.
For this reason, bloggers and content creators use a variety of formatting tools to split up large chunks of text. One of these is headings. Headings are used to lead the reader to the next idea discussed in the body of the text. You don't have to read the entire article to get a good sense of the topic if the headings are well-written.
Using subheadings allows you to present new points within the context of your main idea. You can further divide your content by adding more subheadings under primary subheadings. Remember to create a visual hierarchy in terms of size and weight when formatting your headings and subheadings.
Lists and bullet points supplement these headings and subheadings, making it easier for readers to absorb the information. If you use bullet points, keep the text to a maximum of three lines. If you think that each bullet point will be longer than this, you might want to think about turning them into subheadings instead.
Skimming is made much simpler with the help of all these different formatting tools. In addition, they simplify the reading experience for those who are intent on taking in every single word.
7. Use a Featured Image
Choosing the images you'll use for your blog article is a key step in the process of getting it up and running. There's no doubt that images will play a significant role when it comes to your content. People are visual beings, and they often prefer pictures to text. As a result, you must consider this while developing your content strategy.
Adding images to the top of the article establishes a clear hierarchy for the reader, making it easier to find the start of a piece and reinforce the main point. It's also possible to include multiple images in your articles, depending on their length, to present your facts or to separate portions of the text. You can choose to use stock photos, but you also have the option of creating your own charts and graphs and using them to support the information you've written.
8. Use Other Forms of Media
With the abundance of today's technologies, content marketing has expanded far beyond the simple act of writing blog posts. Modern media-related tools help us better grab our target audience's attention and engagement. This means that you can do more with your blog than merely post text. Adding other dynamic content, such as video or audio, is a great way to spice things up.
You can incorporate content from other platforms into your blog entries using a number of different digital media tools. In doing so, you engage your readers more thoroughly, increasing the likelihood that you will capture their interest and ultimately turn them into leads and paying customers.
Some of the other media you can incorporate into your blog include:
- Infographics: Adding infographics to your site is a great way to offer useful information while enticing your readers to share something visually engaging. Charts, figures, step-by-step instructions, and even fun facts are all possible components of an infographic.
- Video: Many people prefer videos to written articles, so it makes perfect sense to include them in your blog.
- Presentations: Presentations and slideshows, like infographics, are excellent tools for communicating ideas and data visually. With applications like Productivity Office for Mac and PowerPoint for Windows, it's quite easy to make slideshows.
9. Integrate Branding Elements in Your Content
One of the first things you should do when starting your company blog is to establish a strong brand identity. As an organization, your brand symbolizes who you are to the public and allows you to stand out from your competition. This is the point in your blog that branding aspects come into play: they serve as visual markers that will guide your readers to recognise who they are interacting with and why. Let's talk about a few of the most important elements of your brand that ought to be incorporated into your blog:
- Logo: Your logo serves as your identifier, a visual cue that customers use to identify your brand. Using your corporate logo on your blog can help your readers recognise the source of the information they come across.
- Color palette: Colors have a way of evoking diverse emotions and thoughts in people. You can use your brand's color palette to set the tone for your posts.
- Typography: This applies primarily to the layout of your blog's pages. Even if you have the freedom to be unique and inventive at this point, you should focus on how each post will appear to your audience before they even read it.
10. Use Your Design Consistently across Articles
Consistency in blog design is critical, just as it is for any other website. People are more likely to recall your blog if it has a consistent look and feel, which is crucial in light of the vast number of online blogs.
When you are consistent, readers will want to keep going back to your blog because they know exactly what they'll get. And this predictability is what people want these days. Your content design doesn't need to look identical, but there needs to be a visual coherence across all of it. Including your logo and tagline in the design of each piece of content helps with this. In addition, you must ensure that your color palette, typeface, language, voice, and tone are all cohesive.
Maintaining a company blog with consistent messaging, principles, and visual design will help build stronger customer relationships.
The Bottom Line
In today's fast-paced digital world, you only have a small window of opportunity to draw in readers and pique their interest in consuming your blog content. The design of your blog serves as a guide for your readers and serves as the foundation for your authority. Enhancing your blog's visual appeal will help you draw in more visitors and set your blog apart from the crowd.
Ways to improve your blog through design include breaking up blocks of text, using different fonts, text styles, white space, colors, featured images, and other media, changing up the formatting, integrating branding elements, and being consistent. As long as you follow the tips we've shared in this article, your blog is well on its way to success.